PACIFICO SEABREAKER ALT

PITCHED CONCEPT WORK

Conceptual packaging design for Pacifico’s new line of citrus lager, Seabreaker. In order to capture the carefree, adventurous nature of Pacifico and the Baja region I focused on a hand crafted approach. Similar to painted murals, these cans represent a craft and a lifestyle unlike any other. The fun energetic look is inviting and exciting, promoting a life of true personal expression.

Concepts created for Motive: A Creative Collective