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MAX SHERMAN

Graphic Designer - Illustrator

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PEPSI SUPER BOWL 51 PACKAGING + VIZ ID

Visual Identity program pitched to Pepsi for the Super Bowl 51 exclusive packaging based on a retro Texas aesthetic.

Created at Motive: A Project Worldwide Agency

Pepsi_VisID_Billboard_CLASSICPOP.jpg
Pepsi_VisID_BusShelter 2.jpg
SB51_CLASSIC-POP_WINDOW_CLING-01.jpg
CANSLOCKUP.jpeg
CANSLOCKUPWHITE.jpeg
Before settling on a more vintage aesthetic I presented an idea with a cleaner more modern edge to it. This option is a much more sporty direction creating a forward moving identity very much like the brand Pepsi itself.
Pepsi_VisID_Billboard_V4.1 2.jpg
Pepsi_VisID_BusShelter 2.jpg