Pitched work for a new beer concept from Pacifico. These designs were created alongside a team of designers at Motive as a new direction for a brand new beer in the Pacifico portfolio. They wanted to come up something that captured the unique nature and adventure of Baja.

The direction I chose focused heavily on the idea of neighborhood signage and hand painted murals.

Role: Freelance Senior Designer / Art Director
Created for Motive | A Creative Community